Twitter buys TellApart
Twitter has announced to buy Burlingame based retail retargeting firm, TellApart for a whopping $533 million in stock options.
Twitter will pay $42.27 per share for 2.6 million shares. This acquisition will help increase the reach of Twitter advertisers on multiple devices. Twitter will get some big-ticket retailers such as Neiman Marcus, Pottery Barn and Wayfair, as clients who are already working with TellApart.
Twitter will enhance its strengths in personalization, dynamic product ads, and commerce data through this acquisition and offer cross-device targeted advertising for its customers.
To learn more about this acquisition, click here.